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15+ Best Mobile App Ideas to Create in 2020 - Read Dive

Nowadays, it’s hard to imagine our lives without smartphones and mobile apps. Through mobile phones, we watch Netflix or videos on YouTube, play our favorite games like Fortnite or Minecraft, and even capture our important life events, sharing photos on Instagram or Facebook. Nowadays, it’s hard to imagine our lives without smartphones and mobile apps. Through mobile phones, we watch Netflix or videos on YouTube, play our favorite games like Fortnite or Minecraft, and even capture our important life events, sharing photos on Instagram or Facebook. Mobile apps make our life more convenient and exciting, help us to express ourselves and communicate with our friends at ease. 



Along with the trending app ideas, here you can learn more about mobile app development that wins users’ hearts and minds.

But if you look for the idea for your mobile app project, have a look at our list! We’ve picked up more than 15 of them that will help you scale your business or startup in 2020. 

Imagine that you buy a cosmetic product where you don’t know anything about its content and only by scanning a barcode, you can do this. That is why a toxicity detection app must be a surefire solution to develop your mobile app. This software will help you check how many toxic and allergic elements your cosmetic product contains (it must be a scale of degree between 0 and 10). Red, yellow, and green colors can suggest whether you should buy this product or not (‘red’ – no; ‘yellow’ – it’s possible; ‘green’ – yes).     

By using AR technology, an app will allow users to upload photos of a room or a space that they want to redesign. Also, if they want to make some changes, they can add colors, lighting, and furniture.

Virtual reality provides the opportunity to travel without leaving your house. There are many VR apps on the market that will allow you to experience a foreign country and its sights, museums, restaurants, and so on from your house. You only need to wear your VR headset to see all that!

This app type sends automatic alerts in case of natural disasters in the place where users live or want to travel. It contains contact information, directions, and other important data about shelters, hospitals, fire departments, police stations, etc. 

Parking spots are hard to find, but with the GPS-based app, users can quickly and efficiently find them during rush hours.

Sometimes it happens with you that you forget to turn off the sound of your phone during a business meeting. But with a ringer restorer app, you can do it automatically. You only need to set the right time for that (for example, equal to the movie length in the cinema).

When you are outing together with your friends, it is difficult to track who owes whom the money for such group activities such as going to a cafe or a cinema. This app helps you track your expenses and how much you’ve already spent. Thus, you won’t forget who owns whom. 

Organize your thoughts and plan projects on the fly with visualization tools. A graphic map is another helpful instrument that organizes your ideas with schemes and colors that can be easily placed on Dropbox.  

This alarm clock analyzes your sleep cycle and wakes you up at the right time. So, if you want to be in a cheerful mood and organize your day better, this smart alarm app is for you!

This app will help you to take a picture of a book that interests you and then it gives personalized suggestions of what you should read next. 

The exchange of goods is one of the earliest practices that will never lose its relevance. This app is designed to facilitate the process of exchanging things like clothes, gadgets, tools, and much more. 

The app connects you with random people all over the world and allows you to learn about a foreign culture in real-time. It’s possible to do this via a video link where you can practice a new language, or connect with your future travel mates. 

This app type is developed for those users who experience psychological or life problems like breakup or stress at a job. They can share their life difficulties with mental health professionals or people who have the same issues.  

This application will help you to check your health and nutrition to stay healthy. You can customize the provision of your content in accordance with your health situation. For example, if you want to reduce weight, you will get recommended low-calorie recipes. 

Students can meet and prepare for exams by using this app type. Also, they can find and share with each other training materials, guides, and other materials for educational purposes. 

No one likes to wait in a long line at a retail store. This application will allow you to scan products on your mobile phone and pay for them just in one click.

So, here are some useful ideas for your future mobile app. We hope that your development projects will make people’s lives easier and help them become healthier.

Read Dive is a leading technology blog focusing on different domains like Blockchain, AI, Chatbot, Fintech, Health Tech, Software Development and Testing. For guest blogging, please feel free to contact at readdive@gmail.com.

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While diving into the world of mobile app development, the best approach is to know the latest trends. Today, we

Read Dive, a global collective focusing on the latest news and trends in technology, healthcare tech, fintech, software development, testing, design and more.

5 trends that will move mobile marketing in 2020 | Marketing Dive

TikTok will maintain its meteoric surge. TikTok is the platform to watch in 2020, according to experts. Its popularity soared last year among teens and young adults, rising to the fourth most-downloaded app behind Facebook, Messenger and WhatsApp, per App Annie. Part of TikTok's meteoric success is due to its focus on creating and sharing fun Editor's Note: This is part of a series of pieces looking at the year to come that Mobile Marketer will publish throughout January. For more on what to expect in the months ahead, check out a rundown of in-app marketing trends and how mobile and retail will converge going forward.

In 2019, mobile marketers had to grapple with the meteoric rise of TikTok and new forms of shoppable ads and social commerce. That is expected to continue in 2020, as marketers rush to differentiate themselves on social platforms both old and new.

After years of blossoming growth, influencer marketing was hit with the deprecation of the Instagram like, potentially changing the tactic in 2020 and beyond. Plus, amid nascent Streaming Wars comes the eagerly anticipated debut of the mobile-first Quibi platform, and the potential for 5G to finally deliver on years-long hype.

This is the year when influencer marketing will have its "glow up," according to Pierre-Loïc Assayag, CEO of influencer management platform Traackr. Shifting budgets toward the tactic, platform changes to combat vanity metrics and a renewed focus on authenticity offer opportunity for marketers in the months ahead.

"Removing 'likes' from immediate view means that there is no longer an incentive for influencers to pad their engagement numbers with purchased bot likes in the hopes that marketers will see the size of their following online and pursue them," said Leah Logan, VP of media products at Inmar Collective Bias.

The move to hide vanity metrics on Instagram, the dominant influencer platform, will push marketers to adopt more concrete ways to measure success, including views, engagements, comments, coupon use and click-through rates, according to Brian Wulfe, CEO of digital agency Effective Spend.

"Influencers that are using direct response measurements like these are going to continue to find success, but the influencers that were measuring on likes are going to struggle to understand how to optimize their efforts for success and justify their value to their clients," he said.

Part of that platform change centers on an increased need for authenticity, the cornerstone of influencer marketing, and connecting like-minded users through organic content. Logan predicts marketers will place a greater emphasis on authenticity in 2020 and creating deeper, brand-safe partnerships.

"We've moved away from the core of influencer marketing in recent years, but we're making our way back. TikTok is one example of an emerging influencer platform that offers uber-personal, raw connections."

"We've moved away from the core of influencer marketing in recent years, but we're making our way back. TikTok is one example of an emerging influencer platform that offers uber-personal, raw connections," Logan said.

While Instagram remains the dominant platform for the tactic, influencers are seeing declining reach on the platform because established platforms now tend to favor paid content, according to Wulfe. Influencers will struggle to gain footing on mature channels such as Facebook and Instagram if they don't already have a dedicated following, encouraging them to test up-and-coming platforms to engage audiences.

"What this leads to is better ROI on newer platforms like TikTok. Influencers using these up and coming platforms are going to see much better organic reach, making it possible to grow their follower base," Wulfe said.

TikTok is the platform to watch in 2020, according to experts. Its popularity soared last year among teens and young adults, rising to the fourth most-downloaded app behind Facebook, Messenger and WhatsApp, per App Annie. Part of TikTok's meteoric success is due to its focus on creating and sharing fun content, Forrester's VP and Principal Analyst Thomas Husson told Mobile Marketer.

That singular purpose reawakens the idea that social media can serve as an entertaining outlet for users, differentiating TikTok from more established sites like Facebook and Instagram as they battle antitrust and privacy scrutiny.

Social video will continue to explode, as it's still early days for brands experimenting with marketing on TikTok. The platform's roadmap for 2020 will likely lead to monetization through sponsorship deals and innovative product placements, Husson said.

"Brands willing to engage the younger generation will favor such models over traditional digital ad placement," he said. "I think [it is] likely to leverage [its] huge installed base to add new services and subscription models such as a streaming service."

Marketers in 2020 should use TikTok to build brand affinity and awareness, as more traditional direct response ads are not likely to spark significant returns, according to Effective Spend's Wulfe.

"At this point, TikTok still has a very low cost-per-view. That means you can experiment by being more entertaining and fun and less salesy," he said. "Advertisers' first goal should be to make content for the platform and push a sale second."

Meanwhile, TikTok and its social media counterparts will likely see amplified scrutiny around regulation and privacy in 2020. Wulfe suggests the platform learn from YouTube's $170 million settlement for collecting children's personal information without parents' consent.

"With the vastly young demographic on TikTok, advertising and privacy concerns arise. Brands cannot target children in their ad campaigns," he said.

More than three years since the effort was first announced, Jeffrey Katzenberg's Quibi is expected to finally launch in April. The mobile-only short-form video platform (Quibi is short for "quick bites") aims to find success in a space where Verizon, Samsung, Comcast and others have had pricey failures.

Backed by $1 billion in funding, Quibi announced this year that it has already sold out its first-year advertising inventory with $150 million in sales and a lineup of ad partners that includes major players Procter & Gamble, PepsiCo, AB InBev, General Mills and more.

Despite the early interest from investors and marketers, Quibi is far from a sure thing with consumers who have increasingly varied options for both subscription and ad-supported streaming video.

"It's unclear that 'premium short-form video' is something that consumers really want. And even if they do, Quibi's model seems indefensible," maintains a recent report from Interpublic Group's Magna media-research unit and IPG Media Lab titled "The State of Streaming Television."

"When consumers already have access to multiple video services on their devices from well-known brands that they already love, Quibi seems like it will be too little, too late."

"When consumers already have access to multiple video services on their devices from well-known brands that they already love, Quibi seems like it will be too little, too late," according to the report.

Even if consumers are as down on Quibi as the forecast, it doesn't mean that short-form mobile content is going anywhere, especially as U.S. adults are spending more time using their mobile devices than they spend watching TV, with 40% of their daily digital video viewing time taking place on a mobile device, according to eMarketer.

"I think it's wrong to … say if Quibi is successful or not indicates what happens, because the market is there," Carter Pilcher, CEO of short-form video channel ShortsTV, told Mobile Marketer. "If Quibi fails, there are still billions of people watching short videos."

While product sales through social media make up a relatively small sliver of e-commerce, the trend is set to climb this year as platforms incorporate native features that offer users a more unified experience. Currently, shoppers mostly browse social platforms to discover products and engage with brands, but transact outside the app —typically on a company's website or separate messaging system. This is a limiting factor when it comes to giving users a holistic experience from discovery to purchase, Socialbakers' CEO Yuval Ben-Itzhak told Mobile Marketer.

Friction such as this has prevented a major impact from social commerce or shoppable ads, according to Sucharita Mulpuru, VP and principal analyst at Forrester Research.

"Retailers haven't said it has moved the needle. There may be some smaller retailers experimenting with these ideas and finding some success, but it seems like the new version of QVC and it hasn't really spread as a big marketing idea," she said.

However, 2020 may be the year when social commerce becomes a more mainstream shopping channel, allowing brands new opportunities to engage users on the go and offering a fresh revenue stream. As consumers continue to evolve their media consumption to mobile devices, marketers will likely follow suit and integrate commerce across content through native and shoppable ads, Verizon Media's Chief Business Officer Iván Markman said.

Brands such as Grubhub, Wendy's and Burger King incorporated shoppable content into "Fortnite" and Twitch campaigns in the second half of 2019, aiming to draw in ultra-engaged gamers and convert them into customers. More brands are forecast to similarly produce shoppable, attention-grabbing content on these nontraditional marketing channels.

Brands targeting Western audiences should focus their investments on Instagram and TikTok, according to Ben-Itzhak, while those pursuing Eastern audiences should hone strategies around WeChat and TikTok.

After several years of hype, plenty of experts claimed that 2019 would be the year when fifth-generation wireless communication networks, or 5G, would change the mobile landscape, and while several providers have begun the roll-out, the technology is just starting to reach consumers' smartphones.

Despite the delays, consumer demand for the technology is there, with 67% saying that they'd be likely to buy a compatible smartphone when service is available, according to a Deloitte survey.

"As carriers roll out 5G in the United States, a significant number of consumers will adopt the service quickly — if it delivers on its promise of faster speeds and better coverage," Kevin Westcott, vice chairman at Deloitte, said in a statement. Westcott pointed to the continued development of "data-heavy entertainment services" that require faster speeds as the driver of consumer demand.

Along with increasing the time spent on streaming services, 5G is expected to better power augmented reality (AR) experiences, which have been a part of marketers' toolboxes for years but often fail to move beyond gimmickry. However, faster 5G could mean more meaningful in-store applications, with Gartner predicting that AR shopping will grow to 100 million consumers by 2020.

"Unless you're a CMO at a telecom equipment company or a telco, you should not spend time thinking about 5G in the consumer space," Forrester's Husson wrote in a blog post. "To consumers, 5G in 2020 will feel like 3G in 2004 or 4G in 2010."

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As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.

Three years into his post-WPP venture, the ad world titan explains why his company is prepared for a digital-only future and how it's addressing post-pandemic challenges.

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Three years into his post-WPP venture, the ad world titan explains why his company is prepared for a digital-only future and how it's addressing post-pandemic challenges.

How COVID-19 accelerated mobile trends in H1 2020 | Marketing Dive

How COVID-19 accelerated mobile trends in H1 2020. The realities of life in a pandemic have accelerated previously existing trends and calcified into a new normal for mobile marketers. Published July 13, 2020. Dhe Haivan / Unsplash. Editor's Note: This is part of a package examining the first half of 2020.

Unusual Olympics put digital, mobile marketing tactics to the test

The Summer Olympics in Tokyo are anything but business as usual, with marketers putting digital and omnichannel tactics to the test as they try to engage viewers whose interest in the event could be dwindling. Nearly half of surveyed U.S. consumers (45%) were not looking forward to the games ahead

PADI Women’s Dive Day Brings Communities Together for Global Celebration

2. Grand Cayman: Raising Money for a Greater Good Continuing the tradition of paying it forward every PADI Women’s Dive Day, PADI Five Star Dive Resort Divetech Grand Cayman celebrated the day through a charity fundraiser, with 100% of the proceeds going directly to the Cayman Islands Breast Cancer Foundation.

9 campaigns that show how mobile marketers pivoted in the pandemic

9 campaigns that show how mobile marketers pivoted in the pandemic during H1. The year's best mobile campaigns so far came in the wake of the pandemic's changes to the landscape, as marketers rushed to meet consumers in digital channels. Published July 13, 2020. Doritos. Editor's Note: This is part of a package examining the first half of 2020.

Consumers spent over $100B on mobile apps in 2020: report | Retail Dive

Dive Brief: Global consumer spending on mobile apps and games surpassed $100 billion in 2020, according to a preliminary December report from Sensor Tower.It was the first time consumers spent as

Best 5 Word Scrabble Mobile Apps 2020 - Read Dive

One of the best 5 word scrabbles mobile apps is Wordfeud with a player base of 30 million people. It is a multiplayer puzzle game that can be played with friends or random players. The game has a 15X15 tile board where players can place words and earn points for creative words or placing words on the Double/Triple Letter, Double/Triple Word tiles.

Mobile job applications surpassed desktop in 2020, report says | HR Dive

A 2020 survey by Robert Half found 75% of senior manager respondents said their firms conducted remote interviews and onboarding sessions during the pandemic. Sixty percent said they shortened

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E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in. New in-app shopping features have enticed consumers to shop as they scroll. how to dive in pes 2020 mobile

how to dive in pes 2020 mobile

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